Case Study 

Navigating Transition: How A Strategic and Proactive Plan Secured the Future of Crane Johnson Lumber Co.

November 6, 2023
Why Next-Generation Family Business Planning May Not Be Easy
Family business succession planning doesn’t always include the next generation. But careful, proactive planning can ensure that your family business continues for years to come, even if it’s not family-owned.
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Crane Johnson Lumber Co.
Crane Johnson Lumber Co.Fargo, ND

There’s a common factor that binds all business owners together — the need to someday transition the business to its next owner. This inevitable phase requires careful consideration, strategic decision-making, and a keen eye towards the future.

Founded in 1883 in Cooperstown, North Dakota, Crane Johnson Lumber Co. evolved from a single lumberyard serving a rural market into a multi-faceted company encompassing several divisions with headquarters in Fargo, North Dakota. After the Briggs family became involved in the business in 1930, Crane Johnson spent over 50 intermittent years operating under the family’s ownership.

However, when Wayne Briggs decided it was time to start thinking about retirement — and transition to the next generation was no longer an option — he remembered an Exit Planning Seminar he had attended at the recommendation of his business advisors at Eide Bailly and turned to our team to help him through the transition process.

KEY RESULTS
  • One-stop-shop for all aspects of the sale process
  • Proactive transition planning spanning over two years
  • Peace of mind about the future of the business
  • A new owner who aligns with the company’s culture
  • Creation and implementation of a strategic and thoughtful exit strategy
  • No employee turnover due to the transition

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The Challenge

Wayne was getting ready to retire and needed to find someone to take over the family business — but next-generation was not an option.
After three generations of family ownership, Wayne Briggs was in a unique situation — as much as his daughter loved working in the business, she did not want to become the next owner. As 60 loomed on the horizon, Wayne started thinking about what the future of Crane Johnson Lumber Co. was going to look like — and how to make sure his decision kept his employees top-of-mind.
 

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Wooden Truss Roof

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